SOBCon Colorado: Strategy and Focus

Our recent SOBCon2010 event in Chicago sold out, and many people missed out on the chance to experience our unique "Mastermind" format, with its strong spirit of community, and compelling calls to action.

By popular demand, we've now created a second event, this time in the beautiful Colorado Rockies.

SOBCon Colorado will be packed with 14 hours of learning opportunities, giving attendees direct access to some of the best business minds and marketers on the Internet today:

Liz Strauss, Terry Starbucker, Dave Taylor, Jonathan Fields, Erika Napoletano, Shelly Kramer, Alexis Martin Neely, John Cushman, Sonia Simone, Carol Roth, Sally Hogshead, Jyl Johnson Pattee, and others to be announced

Why should YOU attend?  Here are 7 reasons:

1. 14 hours of fantastic learning opportunities
2. Direct access to top Internet business minds and marketers
3. Immediate, actionable feedback for your business
4. A supportive community that will push you forward
5. The beautiful and inspiring Colorado Rockies
6. A "can do" spirit that is incredibly infectious
7. It will change your life

Sign up now!!

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SOBCon Colorado

Strategy and Focus
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Friday, Sept 17
6pm - Registration
7pm - 10pm Evening Networking Event


Saturday, Sept 18
8:00 Breakfast

8:30 - 8:40
Trust and Fear - Terry Starbucker & Liz Strauss
 
8:40 - 9:45

Block 1 - Foundations:  Liz Strauss & Terry Starbucker
How did we get here?
Mastermind Teams discuss and establish current goals, knowledge, and business plans compared to one year ago.

Break (15 minutes)

10:00 - 11:05
Block 2 - Execution:  Erika Napoletano & Shelly Kramer
Do you have the right model for your business?
Mastermind Teams discuss model from concept through sales / supply chain to satisfied customer.

Break (10 minutes)

11:15 - 12:20
Block 3 - Engagement:  Jonathan Fields & Alexis Martin Neely
Does your model match your market?
Mastermind Teams discuss how they start conversations, engage new customers, and keep current customers engaged.

12:20 - 1:00 lunch

1:00 - 2:10
Block 4 - Extraordinary Value:  Dave Taylor & Carol Roth
Is your model a strategically unique, irresistible experience that makes the competition irrelevant? 
Mastermind Teams discuss how they offer a one-of-kind experience with barriers to entry that draws people to become fiercely loyal fans.

(Break 10 minutes)


2:20 - 3:30
Block 5 - Messaging:  Sally Hogshead & Sonia Simone
What messaging communicates that unique value -- execution, engagement, extraordinary value?
Mastermind Teams develop and discuss their online and in person messages.

(Break 10 minutes)

3;40 - 4:40

Block 6 - Simple Social Media Measurements: John Cushman & Jyl Johnson Pattee
What promotional tools will you use and how will you measure their effectiveness?
Mastermind Teams plan a short list of tools and venues to communicate that message online and off line and measurements for success.

4;40 - 5:00
Decide and Do -- Liz Strauss & Terry Starbucker